Sauti za Busara gets a boost, thanks to Norwegian Embassy in Tanzania


Norway provides a shining example to the world by contributing to long-term development and a more equitable planet. As part of its mission in Tanzania, the Norwegian Embassy has provided core funding for Busara Promotions since 2009, enabling strategic planning, strengthening administration and financial procedures and ongoing production activities for the annual Sauti za Busara music festival. Busara Promotions is delighted that support is set to continue for the coming year.

At today’s press conference, Director Yusuf Mahmoud explained how festivals contribute to development in Tanzania: “By bringing together people of different ages and backgrounds to honour freedom of expression, festivals promote and strengthen civil society. Sauti za Busara celebrates Africa’s rich and unique musical traditions.

The festival creates opportunities for artists and practitioners to meet and learn from each other. It advances professionalism in Tanzania’s creative industries. Last but not least, our goal is to promote peace, unity and respect for cultural diversity.”

The Sauti za Busara website boasts an impressive line-up already confirmed for the 2018 edition, including twenty groups from Tanzania and more from South Africa, Zimbabwe, DRC, Nigeria, Morocco, Algeria, Kenya, Rwanda, Burundi, Malawi, Egypt, Sudan, The Gambia, Reunion, Norway, Denmark and Switzerland.

On three stages over four days the festival promises 46 performances, ‘100% live’. Outreach events are also highly anticipated such as the ever-popular Carnival Parade, networking meetings for music professionals, cross-cultural collaborations and a wealth of Busara Xtra fringe events as organised by the local community. Ticket prices are extremely generous for Tanzanians, with substantial discounts also available for EAC residents and African passport holders.

However, income from tickets covers only 30% of costs, with the balance paid through donors and commercial sponsorship. This year, the festival is facing a potentially crippling shortfall. Busara still urgently needs partners and sponsors to be sure of going ahead in 2018.

In a world that’s increasingly divided, music reaches across borders and connects: people to people, heart to heart. Together through the universal language of music, we show the world Africa is joyful, vibrant, rich and diverse in its cultural expressions. Busara Promotions thanks the Norwegian Embassy and the people of Norway for their continued support.

Sauti za Busara festival, 8 – 11 February 2018 is powered by Norwegian Embassy, Embassy of Switzerland to Tanzania and Zambia, Zanlink, 2Tech Security, Zenj FM, Tifu TV, Ikala Zanzibar Stone Town Lodge and Embassy of Germany.

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